Boldly lose (things that don't matter) for crazy dreams.


Our first project is BreadShield. It's a wonderfully simple tool to save you from the hassle of jumper wires. [More]

Start at $4.99. Order from ARMWorks, Tindie, or Mouser.

The next project is also about Arduino, to be launched in fall 2019. We wanna use these two projects to train ourselves to have a good sense of users' needs. Then we will launch a consumer hardware product.

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." -Steve Jobs

Welcome to LOSER, a group of electronics and computing hobbyists in Ames, IA, USA. We pick such a name because we believe in Steve Jobs' words above. Hence, instead of being afraid of losing something, just do (lose) it. It is also utterly true that if you are doing something new and bold, the chance of not winning is very high. The more you lose, the closer you are to success.

Of course, a more serious explanation to our name is Lab Of Salient and Exquisite Research. We wanna combine AI and hardware to impact the life of many people in brilliant ways.


Chief Loser: Forrest Sheng Bao

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